nawabs_noodles_book

Nawabs Nudes Noodles – A book on Indian Advertising (Review)

November 21, 2016 Vijay Sankar 0

Advertising is perhaps the time tested persuasion technique used by sellers in the modern world. In India, use of advertising dates back to at least a century. It’s always interesting to look back and learn how advertising has changes – be its form, theme, message or picturization. Nawabs, Nudes and Noodles by Ambi Parameswaran is a book that does this historical review of how advertising has evolved in the Indian sub continent over the last fifty years. About Ambi Parameswaran Ambi is one of the illustrated personalities in the Indian advertising industry, the brain child behind many of the successful brands […..]

surf_excel_evolution

Journey of a brand through its commercials- Surf Excel

November 6, 2016 Vijay Sankar 1

During this Ramadan season, one brand captured positive attention with its commercial (#madadekibadat) in both India and Pakistan together — Surf Excel. It’s always interesting to study how a brand has evolved over time. Not only does it gives insights into how a brand has evolved; but also on strategies, and messages it has developed. In this blog post, let’s make an attempt to see how Surf Excel has evolved over time during its journey of over fifty years. This ranges from She is Happy campaign to Lalitaji to Madad ek ibadat campaign. Hindustan Unilever Limited introduced Surf in 1959 which […..]

Skoda Better Made Better Campaign Critique

Skoda Better Made Better Campaign Review

October 21, 2016 Vijay Sankar 0

The advertisement that caught my attention off-late is the latest commercials from Skoda Auto India. The campaign is Better Made Better. The campaign includes three ads; all choreographed using slice-of-life themes. The most played ad sequence is the one revolving around a new father handed over his baby at a hospital Indian Car Industry Indian car market is one of those text-book type markets ruled by a handful of strong player. It is expected that the top three market players (Maruti, Hyundai and Mahindra & Mahindra) hold more than 70% of the market share. Skoda Auto India is one of […..]