customer_engagement

Understanding Customer Engagement Score

January 4, 2017 Vijay Sankar 0

Getting a loyal customer is a marketer’s objective; making them a brand advocate is attaining nirvana! Customer Journey, Brand Advocacy, Net Promoter Score, Customer Engagement Score, Moments of Truth etc. are all terms associated with this. A recent article that I read, brought back memories of Customer Engagement Score. What is Customer Engagement Score? Simply put, customer engagement score is a magic number that helps you understand how engaged are your customers with your brand.Keeping a tap on the customer engagement score helps you not only to identify unhappy customers; but also come up with opportunities of enhancing their experience […..]

brianstorm_mindmap

Mind Maps as a Brainstorming technique

January 2, 2017 Vijay Sankar 0

I hope all of you had a great new year bash. I am sure all of us are eagerly looking forward to having a great year ahead. Once again, a very happy and prosperous new year to all you you; may 2017 bring all your dreams and wishes to a reality. As mentioned earlier, I am hoping to write every single day this year in this blog. I expect most of them to be short tidbits about a new learning, concept or topic I come across for that day. In alignment with the theme of this blog, most of them […..]