learning_of_the_day

How do tools get demographics data?

August 21, 2017 Vijay Sankar 0

Most of the analytics tools these days provide some form of demographics data; be it age, interest area etc. Have you ever wondered how these platforms get the details (even if it is ballpark)? Pixels, Cookies, Cookie Pool Often, two methods are used to identify these details – first one, a direct lookup built based on cookie pools (for example DoubleClick cookie pool in the case of Google Analytics) and the second one being a probabilistic method (based on your IPs or extrapolating online behavior. The next obvious question would be; even then, how some of these tools are able […..]

dow_theory

Reminiscence of Dow Theory

January 17, 2017 Vijay Sankar 0

If you watch any business channels like CNBC, ET Now etc. or read financial newspapers; I am sure you would have stumbled upon stock market analysts discussing about which stock is going to skyrocket, which is going tumble and so on. If you go a level deeper, you would have heard jargons like support, resistances, momentum, and so on. I think, these analysis are addictive especially if you like numbers, ratios and charts. Since I had burnt lot of cash and time on this in the past, I have been keeping away a bit from this. However after seeing the tenth […..]

pomodoro

Pomodoro Technique for Effective Time Management

January 12, 2017 Vijay Sankar 0

I am sure all of us will be interested in getting some extra time each day. Today’s new learning was about one such technique. Pomodoro technique is a time management cum concentration improvement technique. As you will learn, it’s a simple and easy technique with no sophistication associated with it. The Technique Pomodoro technique was developed by a software engineer named Francesco Cirillo. Essentially the technique is to do one thing at a time timed for 25 minutes and keeping away any distractions whatsoever. You pick up a task in hand, start a timer for 25 minutes and start doing […..]

No Picture

Death bed Scene (Writing your own obituary)

January 10, 2017 Vijay Sankar 0

Picturing yourself in your deathbed is a typical suggestion many self-help books put forth. Essentially, the authors ask you to picture yourself that you are nearing your last few minutes of life and ask to imagine what others would like to remember you for. An alternate suggestion is around obituary remarks. Life coaches ask you to think about what you want others to think about you or remember about you when you are no more there. Such an exercise is overused to an extend that it has become a cliché. Based on some reading, this is how to go about […..]

No Picture

Understanding Dog Stocks

January 5, 2017 Vijay Sankar 1

While browsing through some ET articles, came across this article on Dog Stocks. This is the first time I heard that term. Upon further noodling this was the learning for the day 🙂 What are Dog Stocks? Dog stocks, originally called Dogs of the Dow is a stock picking principle which follows the idea of selecting ten Dow Jones’ stocks with dividend component as the highest fraction of their price. It was first popularized by Michael Higgins. The key component is that the selection needs to happen on an annual basis. In his original proposition, Higgins selects 10 out of […..]