surf_excel_evolution

Journey of a brand through its commercials- Surf Excel

November 6, 2016 Vijay Sankar 1

During this Ramadan season, one brand captured positive attention with its commercial (#madadekibadat) in both India and Pakistan together — Surf Excel. It’s always interesting to study how a brand has evolved over time. Not only does it gives insights into how a brand has evolved; but also on strategies, and messages it has developed. In this blog post, let’s make an attempt to see how Surf Excel has evolved over time during its journey of over fifty years. This ranges from She is Happy campaign to Lalitaji to Madad ek ibadat campaign. Hindustan Unilever Limited introduced Surf in 1959 which […..]