Negative Emotions as Advertising Themes to break the Clutter [Repose Mattress]

October 7, 2016 Vijay Sankar 0

Advertisements are meant to attract, create an interest and make the audience to buy something. Advertising themes used varies depending on the product, brand and objective. Use of negative themes in commercials is rarely seen. In this edition of ‘Pick of the Week’, we will explore a new brand utilizing a negative theme (Obituary/Death) in its TV commercials – Repose Mattresses. Indian Mattress Industry Before diving into the commercials of Repose Mattress, let’s quickly have a look into the Indian Mattress Industry. It is one of the most unorganized sectors with perhaps less than 25% in the organized sector. The […..]