CMTO

Latest unicorns – Chief Marketing Technologists

March 16, 2017 Vijay Sankar 1

It was Gartner and HBR who formalized the role of Chief Marketing Technologist in 2014. Three years hence, I think this is a role still evolving; and in the early stages. It is now a well-known fact that the impact of technology on marketing and advertising is enormous.What is more key is the fact that, technology enables a marketer to personalize the message, segment better and reach the optimal set of prospective customers. Invasion of Technology over Marketing A recent report from emarketer indicates that marketers are increasingly using technology to better understand customers and needs. At the same time, […..]