bru-coffee

Journey of Bru Coffee through its commercials

December 20, 2016 Vijay Sankar 0

Continuing from the discussion we had about the evolution journey of Surf Excel through its commercials; today we will quickly breeze through another brand – Bru Coffee. Bru Instant Coffee product line is yet another successful brand from Hindustan Unilever in India for decades. Brief History of Bru Coffee A nice and interactive timeline of Bru is provided in their website. HUL launched its coffee powder under the name Brooke Bond Green Label in 1962. India being a tea nation; at that time perhaps this was the first branded entry by any company into coffee market. This could be the reason […..]

surf_excel_evolution

Journey of a brand through its commercials- Surf Excel

November 6, 2016 Vijay Sankar 1

During this Ramadan season, one brand captured positive attention with its commercial (#madadekibadat) in both India and Pakistan together — Surf Excel. It’s always interesting to study how a brand has evolved over time. Not only does it gives insights into how a brand has evolved; but also on strategies, and messages it has developed. In this blog post, let’s make an attempt to see how Surf Excel has evolved over time during its journey of over fifty years. This ranges from She is Happy campaign to Lalitaji to Madad ek ibadat campaign. Hindustan Unilever Limited introduced Surf in 1959 which […..]