Paidsearch_match_types

Back to Basics – Understanding match types in paid search marketing

April 20, 2017 Vijay Sankar 0

If keyword planning is the foundation pillar of paid search marketing; organizing them into ad groups effectively is a structural requirement. In this blog post, we will be looking into some of the best practices around how to effectively group keywords in ad groups and use match types efficiently. Let’s begin by going through the basics of match types first. Keyword match type essentially tells the search engine about how close the ads to keyword relationship should be. Depending on the search engine, there could be different types of match types like broad, exact and so on. Let’s try to […..]

online_blunders

Just for Fun! Five Online Bloopers to learn from

October 26, 2016 Vijay Sankar 0

We come across online bloopers everyday in the internet – be it from individuals or brands. It not only lightens up your day; but also provide an opportunity to learn. Here is a quick compilation of five such bloopers. Have you come across similar ones…do share them as comments! Facebook What’s on your mind? Off-late Facebook has been trying hard to get what’s in your mind – based on your location, mood, and what not. I am sure you would have seen it prompting the use to share some common events like matches, celebrations and so on. Here is one such […..]

driverless_cars

Driverless Cars – The Imaginable future

September 18, 2016 Prashanth Thimmavajjala 0

The news that caught my interest this week was about Uber launching its driverless car service in the US on an experimental basis. What initially started off as a technological experiment by some companies like Google has now become close to reality with multiple companies putting their hat into the ring. What started to intrigue me was: is driverless car a mere technological innovation to showcase technology or is there some business value to it. On some deep thoughts, I could think of a few possible business cases where driverless cars might be helpful in the near future. Aggregation with […..]