Be mobile friendly or perish!

December 26, 2016 Vijay Sankar 0

Every organization – be it micro, small, or large thinks about mobile as a strategic pillar these days. Irrespective of the industry, and use-case; mobile has become the new talking-point. Whether you talk to a business owner, marketer, publisher or HR partner – considering mobile-friendliness is a key objective in their portfolio Mobile First – from user experience perspective Irrespective of the application you are developing, it has become an imperative to consider mobile-friendliness as a requirement; in-fact mobile has become the first priority in many sectors, overtaking the traditional desktop based applications. Availability of smart-phones in various price ranges […..]

Services Business

Creating WOW-making Services Businesses

December 5, 2016 Vijay Sankar 0

Often we see debates on whether Product Marketing and Services Marketing is same of entirely different. While they share many thoughts, I believe services marketing is essentially heavily dependent on how the services is managed — how you manage your services is how you market or build the brand for your service. The Gap Model This is perhaps THE framework when it comes to services management. Proposed by Parasuraman, Zeithaml and Berry in 1980’s, this model continues to derive its relevance even today. The beauty of this framework is that it opens our eyes of how various organizational functions play […..]