Humorous Ads – Do they have better brand recall?

January 11, 2017 Vijay Sankar 0

Humor as an advertising theme is a time tested one. The biggest challenge of picking up and executing humorous ads is in its inherent possibility of alienating viewers. For example – though no pun indented, if the advertisement mock at some sector or demographics, it may fail (for example, Flipkart Assured commercial showcasing Gurkhas as watchmen) Curating the ad in the right way will result in attractiveness and better recall. Humor as a theme has couple of advantages It can attract all if done right The length of ads could be optimized The re-call factor and psychological connection with the brand […..]