bru-coffee

Journey of Bru Coffee through its commercials

December 20, 2016 Vijay Sankar 0

Continuing from the discussion we had about the evolution journey of Surf Excel through its commercials; today we will quickly breeze through another brand – Bru Coffee. Bru Instant Coffee product line is yet another successful brand from Hindustan Unilever in India for decades. Brief History of Bru Coffee A nice and interactive timeline of Bru is provided in their website. HUL launched its coffee powder under the name Brooke Bond Green Label in 1962. India being a tea nation; at that time perhaps this was the first branded entry by any company into coffee market. This could be the reason […..]