PPC_Account_Organization

Back to Basics – How to effectively organize a paid search account

April 24, 2017 Vijay Sankar 0

In the last post, we briefly touched on the various match types available in Google AdWords and Bing Ads. In this blog post, we will review some of the best practices in account organization. As you may know a typical account structure looks like below. Most of you will have only single account structure and use campaigns to differentiate between goals. Most of the brands I have worked with use effectively match types and ad group separation effectively to — Understand which keywords are performing better in terms of CTR and conversions Understand the optimal bid rate to provide Customize […..]