Skoda Better Made Better Campaign Critique

Skoda Better Made Better Campaign Review

October 21, 2016 Vijay Sankar 0

The advertisement that caught my attention off-late is the latest commercials from Skoda Auto India. The campaign is Better Made Better. The campaign includes three ads; all choreographed using slice-of-life themes. The most played ad sequence is the one revolving around a new father handed over his baby at a hospital Indian Car Industry Indian car market is one of those text-book type markets ruled by a handful of strong player. It is expected that the top three market players (Maruti, Hyundai and Mahindra & Mahindra) hold more than 70% of the market share. Skoda Auto India is one of […..]