Marketing_Attribution

What is Marketing Attribution? A quick overview

October 11, 2016 Vijay Sankar 0

These days, digital marketing and analytics is ingrained in every organization’s marketing blood. Every day, a new channel, platform or vendor pops up in this domain providing a niche offering. A digital marketer is daunted with the task of understanding the relevance of each of these channels to include in her marketing strategy. You may think that, once the right channels are identified and included in the plan; everything is set. Unfortunately it’s just the beginning. Considering the fact that each of these channels or vendors report their own conversions metrics; the marketer is faced with the challenge of getting […..]