Humorous_Ads

Humorous Ads – Do they have better brand recall?

January 11, 2017 Vijay Sankar 0

Humor as an advertising theme is a time tested one. The biggest challenge of picking up and executing humorous ads is in its inherent possibility of alienating viewers. For example – though no pun indented, if the advertisement mock at some sector or demographics, it may fail (for example, Flipkart Assured commercial showcasing Gurkhas as watchmen) Curating the ad in the right way will result in attractiveness and better recall. Humor as a theme has couple of advantages It can attract all if done right The length of ads could be optimized The re-call factor and psychological connection with the brand […..]

Flipkart_Assured_Amazon_Prime

Flipkart Assured against Amazon Prime – how do they stack up?

September 14, 2016 Vijay Sankar 5

The Trio in Indian eCommerce market – Flipkart, Amazon and Snapdeal have been trying hard to not only keep its market share, but also get an additional pie out of it. In fact, the Indian companies, Flipkart and Snapdeal have been struggling to keep their game up against the giant, Amazon. In a market that goes behind discounts and offers, these eCommerce giants are trying to vow prospective customers with an additional offering – premium services that offers various additional features such as faster delivery, guaranteed quality and access to exclusive deals. If we rewind a bit, before these premium services, it […..]