bru-coffee

Journey of Bru Coffee through its commercials

December 20, 2016 Vijay Sankar 0

Continuing from the discussion we had about the evolution journey of Surf Excel through its commercials; today we will quickly breeze through another brand – Bru Coffee. Bru Instant Coffee product line is yet another successful brand from Hindustan Unilever in India for decades. Brief History of Bru Coffee A nice and interactive timeline of Bru is provided in their website. HUL launched its coffee powder under the name Brooke Bond Green Label in 1962. India being a tea nation; at that time perhaps this was the first branded entry by any company into coffee market. This could be the reason […..]

nawabs_noodles_book

Nawabs Nudes Noodles – A book on Indian Advertising (Review)

November 21, 2016 Vijay Sankar 0

Advertising is perhaps the time tested persuasion technique used by sellers in the modern world. In India, use of advertising dates back to at least a century. It’s always interesting to look back and learn how advertising has changes – be its form, theme, message or picturization. Nawabs, Nudes and Noodles by Ambi Parameswaran is a book that does this historical review of how advertising has evolved in the Indian sub continent over the last fifty years. About Ambi Parameswaran Ambi is one of the illustrated personalities in the Indian advertising industry, the brain child behind many of the successful brands […..]

Skoda Better Made Better Campaign Critique

Skoda Better Made Better Campaign Review

October 21, 2016 Vijay Sankar 0

The advertisement that caught my attention off-late is the latest commercials from Skoda Auto India. The campaign is Better Made Better. The campaign includes three ads; all choreographed using slice-of-life themes. The most played ad sequence is the one revolving around a new father handed over his baby at a hospital Indian Car Industry Indian car market is one of those text-book type markets ruled by a handful of strong player. It is expected that the top three market players (Maruti, Hyundai and Mahindra & Mahindra) hold more than 70% of the market share. Skoda Auto India is one of […..]

repose_mattress_logo

Negative Emotions as Advertising Themes to break the Clutter [Repose Mattress]

October 7, 2016 Vijay Sankar 0

Advertisements are meant to attract, create an interest and make the audience to buy something. Advertising themes used varies depending on the product, brand and objective. Use of negative themes in commercials is rarely seen. In this edition of ‘Pick of the Week’, we will explore a new brand utilizing a negative theme (Obituary/Death) in its TV commercials – Repose Mattresses. Indian Mattress Industry Before diving into the commercials of Repose Mattress, let’s quickly have a look into the Indian Mattress Industry. It is one of the most unorganized sectors with perhaps less than 25% in the organized sector. The […..]