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How to integrate MailChimp forms in WordPress

December 1, 2016 Vijay Sankar 0

MailChimp is one of most utilized email marketing platform especially in the SME/personal settings. In this blog post, let’s see how we can implement various forms in WordPress site. Lot’s of tutorials are available from both MailChimp and others, so do check those out as well. Setting Up a basic Newsletter signup form Install the plugin, MailChimp List Subscribe Form (https://wordpress.org/plugins/mailchimp/) Once installed and activated, we need to connect your MailChimp account with WordPress account using API Goto your MailChimp account and select Account settings from top. From there, select Extras -> API Key Select Create A Key Enter the […..]

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Nawabs Nudes Noodles – A book on Indian Advertising (Review)

November 21, 2016 Vijay Sankar 0

Advertising is perhaps the time tested persuasion technique used by sellers in the modern world. In India, use of advertising dates back to at least a century. It’s always interesting to look back and learn how advertising has changes – be its form, theme, message or picturization. Nawabs, Nudes and Noodles by Ambi Parameswaran is a book that does this historical review of how advertising has evolved in the Indian sub continent over the last fifty years. About Ambi Parameswaran Ambi is one of the illustrated personalities in the Indian advertising industry, the brain child behind many of the successful brands […..]

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Is India ready for a cashless economy?

November 14, 2016 Prashanth Thimmavajjala 0

India’s most radical national-level decision came in last week regarding the demonetization of the Rs 500 and Rs 1000 Notes. There are many near term and long term effects of this decision and many of us are eager to see things unfold. The biggest discussion point was that this move will be a major step towards a cashless economy. Companies like Paytm etc are gung-ho about this move and are preparing themselves for the major surge they expect in terms of cashless transactions. In my opinion, this is surely a big leap but there are many other systemic changes that […..]

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Three ingredients to personal success

November 11, 2016 Vijay Sankar 0

Failures, Learning from Failures and Fear of Failure are dearest topics of discussion ranging from psychologists to managers to leaders to coaches. While at B School, we had explored this topic to its breadth and depth in personal and leadership courses. While browsing through some old notes, came across few takeaway notes I thought will be useful to all. Procrastination and Motivation While these two topics may sound extremes, they are interconnected. As we know more procrastination means more ways to get de-motivated. While it may sound a cliché; setting your goals is of utmost importance. It’s not just enough […..]

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Journey of a brand through its commercials- Surf Excel

November 6, 2016 Vijay Sankar 1

During this Ramadan season, one brand captured positive attention with its commercial (#madadekibadat) in both India and Pakistan together — Surf Excel. It’s always interesting to study how a brand has evolved over time. Not only does it gives insights into how a brand has evolved; but also on strategies, and messages it has developed. In this blog post, let’s make an attempt to see how Surf Excel has evolved over time during its journey of over fifty years. This ranges from She is Happy campaign to Lalitaji to Madad ek ibadat campaign. Hindustan Unilever Limited introduced Surf in 1959 which […..]

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High Impact Presentations by Dale Carnegie Training (Review)

November 1, 2016 Vijay Sankar 0

The book How to Win Friends and Influence People introduced me to the legend of Dale Carnegie. I was fortunate enough to attend a second classroom training from Dale Carnegie India Training – this time on making High Impact Presentations. It was a two day program. Having attended many soft skills training in the last ten years, I was little skeptical on the benefits of attending it ; but I wasn’t disappointed. It was an engaging and revealing two days of interaction. I am sure each of the twenty participants had some good takeaways out of it. Since it was […..]

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Just for Fun! Five Online Bloopers to learn from

October 26, 2016 Vijay Sankar 0

We come across online bloopers everyday in the internet – be it from individuals or brands. It not only lightens up your day; but also provide an opportunity to learn. Here is a quick compilation of five such bloopers. Have you come across similar ones…do share them as comments! Facebook What’s on your mind? Off-late Facebook has been trying hard to get what’s in your mind – based on your location, mood, and what not. I am sure you would have seen it prompting the use to share some common events like matches, celebrations and so on. Here is one such […..]

Skoda Better Made Better Campaign Critique

Skoda Better Made Better Campaign Review

October 21, 2016 Vijay Sankar 0

The advertisement that caught my attention off-late is the latest commercials from Skoda Auto India. The campaign is Better Made Better. The campaign includes three ads; all choreographed using slice-of-life themes. The most played ad sequence is the one revolving around a new father handed over his baby at a hospital Indian Car Industry Indian car market is one of those text-book type markets ruled by a handful of strong player. It is expected that the top three market players (Maruti, Hyundai and Mahindra & Mahindra) hold more than 70% of the market share. Skoda Auto India is one of […..]

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WhatsApp sharing data with Facebook – What does it mean?

October 16, 2016 Aparna Ramakrishnan 0

In August, WhatsApp users met with a shock when the app’s Terms and Conditions of data usage was changed to be shared with its parent company – Facebook. That means your phone number may henceforth be used by Facebook for various purposes. This created lots of aha-aha s among the public. Message forwards asking to unchecked the option immediately were sent across groups and personal chats; I believe most of us would have made that change as well! Today, let’s quickly think about what these changes mean to a marketer as well as the end user? Facebook Ad Targeting Most […..]

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What is Marketing Attribution? A quick overview

October 11, 2016 Vijay Sankar 0

These days, digital marketing and analytics is ingrained in every organization’s marketing blood. Every day, a new channel, platform or vendor pops up in this domain providing a niche offering. A digital marketer is daunted with the task of understanding the relevance of each of these channels to include in her marketing strategy. You may think that, once the right channels are identified and included in the plan; everything is set. Unfortunately it’s just the beginning. Considering the fact that each of these channels or vendors report their own conversions metrics; the marketer is faced with the challenge of getting […..]