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Happiness at Work by Srikumar Rao (Book Summary)

January 9, 2017 Vijay Sankar 0

Professor Srikumar Rao is a well-known professor in Business and Leadership. He is acclaimed for work on what makes successful leaders and also the author of Are You Ready to Succeed. It’s also boasted that one of his courses has started the practice of alumni group of its own! In this blogpost, we will review one of his book – Happiness At Work. I am sure the title is very catchy especially those who are dreading to go to work every morning! About Author An IIM Ahmedabad graduate, Prof. Rao did he PhD in Marketing from Columbia Business School. Later […..]

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Dog Stocks based on S&P BSE Sensex Index

January 6, 2017 Vijay Sankar 0

Yesterday, we discussed about a stock picking strategy called dogs of dow or dog stocks (understanding dog stocks). Today, I decided to extend this for S&P Sensex index. As mentioned in the post, dog stocks are the top ten in the index. If we just look at the highest dividend yield, most of them are Navaratna companies. Dogs of Sensex Index The Dog stocks of S&P BSE Sensex are Coal India, O N G C, ITC, Infosys, Hero Motocorp, Bajaj Auto, Tata Steel, NTPC,ICICI Bank, and Hind. Unilever We can either calaculate P/E ratios from company’s performance reports or from […..]

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Understanding Dog Stocks

January 5, 2017 Vijay Sankar 1

While browsing through some ET articles, came across this article on Dog Stocks. This is the first time I heard that term. Upon further noodling this was the learning for the day 🙂 What are Dog Stocks? Dog stocks, originally called Dogs of the Dow is a stock picking principle which follows the idea of selecting ten Dow Jones’ stocks with dividend component as the highest fraction of their price. It was first popularized by Michael Higgins. The key component is that the selection needs to happen on an annual basis. In his original proposition, Higgins selects 10 out of […..]

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Understanding Customer Engagement Score

January 4, 2017 Vijay Sankar 0

Getting a loyal customer is a marketer’s objective; making them a brand advocate is attaining nirvana! Customer Journey, Brand Advocacy, Net Promoter Score, Customer Engagement Score, Moments of Truth etc. are all terms associated with this. A recent article that I read, brought back memories of Customer Engagement Score. What is Customer Engagement Score? Simply put, customer engagement score is a magic number that helps you understand how engaged are your customers with your brand.Keeping a tap on the customer engagement score helps you not only to identify unhappy customers; but also come up with opportunities of enhancing their experience […..]

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Brain Rules for Baby by John Medina [Book Review]

January 3, 2017 Vijay Sankar 0

Parenting is an altogether new experience which can’t be matched by anything else; nor can it be described in words. Every child, parent and their relationship is unique; it may vary depending on genetics, circumstances, relationships, upbringing of parents and what not. New parents tend to have a million doubts and there are plenty of help books ranging from how babies grow to how to parent. Today we will review one such book, Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five by John Medina. Dr. Medina writes about queries he has seen […..]

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Mind Maps as a Brainstorming technique

January 2, 2017 Vijay Sankar 0

I hope all of you had a great new year bash. I am sure all of us are eagerly looking forward to having a great year ahead. Once again, a very happy and prosperous new year to all you you; may 2017 bring all your dreams and wishes to a reality. As mentioned earlier, I am hoping to write every single day this year in this blog. I expect most of them to be short tidbits about a new learning, concept or topic I come across for that day. In alignment with the theme of this blog, most of them […..]

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Happy New Year and resolutions!

January 1, 2017 Vijay Sankar 0

Happy New Year! Thus we are entering the seventeenth year in this century! As like every year, I am sure media will be having lots of programs focusing on celebrations; pubs and hotels will have special celebration events and celebrities will have busy time entertaining others. It’s celebration time; at the same time some of us will be having retrospectives and making resolutions for the new year 🙂 Here is one from me ! 2016 – A year that was… 2016 marked a great year. It was a special one for me because of the most important personal promotion of becoming […..]

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Be mobile friendly or perish!

December 26, 2016 Vijay Sankar 0

Every organization – be it micro, small, or large thinks about mobile as a strategic pillar these days. Irrespective of the industry, and use-case; mobile has become the new talking-point. Whether you talk to a business owner, marketer, publisher or HR partner – considering mobile-friendliness is a key objective in their portfolio Mobile First – from user experience perspective Irrespective of the application you are developing, it has become an imperative to consider mobile-friendliness as a requirement; in-fact mobile has become the first priority in many sectors, overtaking the traditional desktop based applications. Availability of smart-phones in various price ranges […..]

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Journey of Bru Coffee through its commercials

December 20, 2016 Vijay Sankar 1

Continuing from the discussion we had about the evolution journey of Surf Excel through its commercials; today we will quickly breeze through another brand – Bru Coffee. Bru Instant Coffee product line is yet another successful brand from Hindustan Unilever in India for decades. Brief History of Bru Coffee A nice and interactive timeline of Bru is provided in their website. HUL launched its coffee powder under the name Brooke Bond Green Label in 1962. India being a tea nation; at that time perhaps this was the first branded entry by any company into coffee market. This could be the reason […..]

Three books to get you started in adtech space

December 12, 2016 Vijay Sankar 0

Online Advertising Technology (adtech) space can be considered going through a consolidation phase. At the same time, it is also one of the domains in which one can expect niche players sprouting up continuously. If you are keen to understand about the domain, here are three books to get you started. Two of them are at an introductory level /holistic overview; third one goes slightly technical. The Curious Digital Marketer 2.0 published by afaqs! The Curious Digital Marketer 2.0 is a cool book giving a very high level view of all aspects of digital marketing. Its written by a group […..]