learning_of_the_day

How do tools get demographics data?

August 21, 2017 0

Most of the analytics tools these days provide some form of demographics data; be it age, interest area etc. Have you ever wondered how these platforms get the details (even if it is ballpark)? Pixels, Cookies, Cookie Pool Often, two methods are used to identify these details – first one, a direct lookup built based on cookie pools (for example DoubleClick cookie pool in the case of Google Analytics) and the second one being a probabilistic method (based on your IPs or extrapolating online behavior. The next obvious question would be; even then, how some of these tools are able […..]

Purohit Thali

Two Day Trip (Shirdi – Nashik – Pune) – A Travelogue

June 1, 2017 0

We went on a quick trip to Western part of India; specifically to Shirdi. Though visiting Shirdi was our primary goal, we decided to spend time visiting Nashik and a bit Pune. With a baby, that’s all what we could cover in four days from Kochi. Our flight from Kochi to Pune was on a Friday afternoon. We decided to directly goto Shirdi. We reached Shirdi by around 9 in the night. Shirdi It was my visit to Shirdi. We were barely on time to attend the night Aarti. There are two main aartis in a day. Kakad Aarti at […..]

dead-companies-walking

Book Review- Dead Companies Walking by Scott Fearon

May 27, 2017 0

A career in the likes of Private Equity, Venture Capital or Hedge Funds is a dream for many MBAs and students in Finance domain. Not only students, but also professionals look forward to reading books and resources on their domain to learn, understand and improve how they approach the work. Dead Companies Walking: How a Hedge Fund Manager finds Opportunity in Unexpected Places  by Scott Fearon is one such book to look forward to. About Scott Fearon Scott Fearon is the president of Capital Crown Management, an investment management / hedge fund firm. With over 39 years of experience in the financial […..]

PPC_Account_Organization

Back to Basics – How to effectively organize a paid search account

April 24, 2017 0

In the last post, we briefly touched on the various match types available in Google AdWords and Bing Ads. In this blog post, we will review some of the best practices in account organization. As you may know a typical account structure looks like below. Most of you will have only single account structure and use campaigns to differentiate between goals. Most of the brands I have worked with use effectively match types and ad group separation effectively to — Understand which keywords are performing better in terms of CTR and conversions Understand the optimal bid rate to provide Customize […..]