Understanding Safe Withdrawal Rate

February 2, 2017 Vijay Sankar 0

Since it’s the beginning of a new year, everywhere I see only resolutions, plans, outlooks and so on. This is also that period during which financial media cover lot of investment strategies for 2017. While reading one of such personal finance article, came across a term called Safe Withdrawal Rate (SWR) What is Safe Withdrawal Rate? Most of the personal finance literature focus on where to invest and how to build an optimal portfolio. Safe Withdrawal Rate (SWR) is common term used from retirement planning context. Put in simple terms, Safe Withdrawal Rate is nothing but a percentage of your […..]

The Content Code Book Review

Book Review – The Content Code by Mark Schaefer

February 1, 2017 Vijay Sankar 0

Last weekend, picked up a new book to read and it was one of the quickest books I read recently. The Content Code written by Mark Schaefer is one of the most read and suggested book in the content marketing. There were many easy takeaways, learning and thought-provoking ideas from this book. In this post we will review few of them. About Mark Schaefer I think, Mark doesn’t need any introduction. Mark is one of the pioneers in content marketing and social media. He has written many other books like Return on Influence, Social Media Explained, The Tao of Twitter […..]

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Strengths Finder 2.0 by Tom Rath (Book Review)

January 27, 2017 Vijay Sankar 0

A lot of discussions and research is available on how to find one’s strengths and weaknesses. Most of the authors focusses on improving your weaknesses. From schools to interviews, strengths and weaknesses are a topic. Another school of thought vouch for working on your strengths rather than weaknesses. In this blog post, we review such a book – Strengths Finder 2.0 by Tom Rath. About Tom Rath Tom is a consultant in the domain of employee engagement and leadership. I think most of his acclaimed work were done while he was associated with Gallup. Interestingly, most of this thoughts and […..]

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Organizational Stage and Leadership Needs – Tata Sons and Flipkart

January 22, 2017 Prashanth Thimmavajjala 0

Two of the most loved companies in India Tata Sons and Flipkart announced their new leaders N Chandrasekaran and Kalyan Krishnamurthy respectively. Both the decisions were much talked about in multiple forums, especially the decision with Flipkart causing some worry in startup circles. If we look at both these decisions from an Organizational stage perspective, both the decisions seem apt. Both these firms have decided to bring in a non-founder to steer the firms to the next stage and both these firms are at different stages of organizational evolution. They have decided their next leader as per their stage of […..]

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Do Freemium models always succeed? Find Out!

January 18, 2017 Vijay Sankar 0

Pricing Strategy classes at B School usually touch upon Freemium models as a pricing model. This is a model that has become relevant perhaps in the last decade or so. The advent of mobile apps and Software as a Service  (SaaS) model getting more prevalence, the concept of Freemium has become an important strategy to evaluate. I believe we can consider freemium models as an extension of what we used to  call in new product development – prototype. Essentially freemium model is an extension of this concept. Technology has enabled ‘providing for free and test the market ‘ easier to […..]

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Reminiscence of Dow Theory

January 17, 2017 Vijay Sankar 0

If you watch any business channels like CNBC, ET Now etc. or read financial newspapers; I am sure you would have stumbled upon stock market analysts discussing about which stock is going to skyrocket, which is going tumble and so on. If you go a level deeper, you would have heard jargons like support, resistances, momentum, and so on. I think, these analysis are addictive especially if you like numbers, ratios and charts. Since I had burnt lot of cash and time on this in the past, I have been keeping away a bit from this. However after seeing the tenth […..]

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A short road trip to Wayand from Kochi

January 16, 2017 Vijay Sankar 0

During the weekend of Christmas, we decide to have a quick trip to Wayanad from Kochi. It was the first trip of our 10 months old little angel. Though we were bit nervous;at the end she enjoyed the most 🙂 Since we were also accompanied by our parents, it was a bit less-adventurous journey. Soochipara Waterfalls We started at around 6AM; took North Paravur route instead of the usual Alwaye-Thrissur route. We had booked at Best Western Plus Ekobarn around 2PM. We decided to cover Chembra side. Since it was already evening, we could see only Soochipara Waterfalls. Meenumutty falls […..]

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Pomodoro Technique for Effective Time Management

January 12, 2017 Vijay Sankar 0

I am sure all of us will be interested in getting some extra time each day. Today’s new learning was about one such technique. Pomodoro technique is a time management cum concentration improvement technique. As you will learn, it’s a simple and easy technique with no sophistication associated with it. The Technique Pomodoro technique was developed by a software engineer named Francesco Cirillo. Essentially the technique is to do one thing at a time timed for 25 minutes and keeping away any distractions whatsoever. You pick up a task in hand, start a timer for 25 minutes and start doing […..]

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Humorous Ads – Do they have better brand recall?

January 11, 2017 Vijay Sankar 0

Humor as an advertising theme is a time tested one. The biggest challenge of picking up and executing humorous ads is in its inherent possibility of alienating viewers. For example – though no pun indented, if the advertisement mock at some sector or demographics, it may fail (for example, Flipkart Assured commercial showcasing Gurkhas as watchmen) Curating the ad in the right way will result in attractiveness and better recall. Humor as a theme has couple of advantages It can attract all if done right The length of ads could be optimized The re-call factor and psychological connection with the brand […..]

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Death bed Scene (Writing your own obituary)

January 10, 2017 Vijay Sankar 0

Picturing yourself in your deathbed is a typical suggestion many self-help books put forth. Essentially, the authors ask you to picture yourself that you are nearing your last few minutes of life and ask to imagine what others would like to remember you for. An alternate suggestion is around obituary remarks. Life coaches ask you to think about what you want others to think about you or remember about you when you are no more there. Such an exercise is overused to an extend that it has become a cliché. Based on some reading, this is how to go about […..]