learning_of_the_day

How do tools get demographics data?

August 21, 2017 Vijay Sankar 0

Most of the analytics tools these days provide some form of demographics data; be it age, interest area etc. Have you ever wondered how these platforms get the details (even if it is ballpark)? Pixels, Cookies, Cookie Pool Often, two methods are used to identify these details – first one, a direct lookup built based on cookie pools (for example DoubleClick cookie pool in the case of Google Analytics) and the second one being a probabilistic method (based on your IPs or extrapolating online behavior. The next obvious question would be; even then, how some of these tools are able […..]

CMTO

Latest unicorns – Chief Marketing Technologists

March 16, 2017 Vijay Sankar 1

It was Gartner and HBR who formalized the role of Chief Marketing Technologist in 2014. Three years hence, I think this is a role still evolving; and in the early stages. It is now a well-known fact that the impact of technology on marketing and advertising is enormous.What is more key is the fact that, technology enables a marketer to personalize the message, segment better and reach the optimal set of prospective customers. Invasion of Technology over Marketing A recent report from emarketer indicates that marketers are increasingly using technology to better understand customers and needs. At the same time, […..]

Internet of Things – Implementations for a Better India

March 12, 2017 Prashanth Thimmavajjala 2

Internet of things(IOT) is kind of new, happening and there is a whole lot of buzz around it. According to Gartner, Internet of things is the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or external environment. It is in simple terms multiple sensors installed on various objects/devices/things that would collect data on specific parameters that can be later used for decision-making or controlling the devices. Many big companies have put their hat in the ring for Internet of Things. Companies like Intel, Cisco, Microsoft, Oracle, IBM to name a […..]

driverless_cars

Driverless Cars – The Imaginable future

September 18, 2016 Prashanth Thimmavajjala 0

The news that caught my interest this week was about Uber launching its driverless car service in the US on an experimental basis. What initially started off as a technological experiment by some companies like Google has now become close to reality with multiple companies putting their hat into the ring. What started to intrigue me was: is driverless car a mere technological innovation to showcase technology or is there some business value to it. On some deep thoughts, I could think of a few possible business cases where driverless cars might be helpful in the near future. Aggregation with […..]