leadership

Organizational Stage and Leadership Needs – Tata Sons and Flipkart

January 22, 2017 Prashanth Thimmavajjala 0

Two of the most loved companies in India Tata Sons and Flipkart announced their new leaders N Chandrasekaran and Kalyan Krishnamurthy respectively. Both the decisions were much talked about in multiple forums, especially the decision with Flipkart causing some worry in startup circles. If we look at both these decisions from an Organizational stage perspective, both the decisions seem apt. Both these firms have decided to bring in a non-founder to steer the firms to the next stage and both these firms are at different stages of organizational evolution. They have decided their next leader as per their stage of […..]

freemium_models

Do Freemium models always succeed? Find Out!

January 18, 2017 Vijay Sankar 0

Pricing Strategy classes at B School usually touch upon Freemium models as a pricing model. This is a model that has become relevant perhaps in the last decade or so. The advent of mobile apps and Software as a Service  (SaaS) model getting more prevalence, the concept of Freemium has become an important strategy to evaluate. I believe we can consider freemium models as an extension of what we used to  call in new product development – prototype. Essentially freemium model is an extension of this concept. Technology has enabled ‘providing for free and test the market ‘ easier to […..]

customer_engagement

Understanding Customer Engagement Score

January 4, 2017 Vijay Sankar 0

Getting a loyal customer is a marketer’s objective; making them a brand advocate is attaining nirvana! Customer Journey, Brand Advocacy, Net Promoter Score, Customer Engagement Score, Moments of Truth etc. are all terms associated with this. A recent article that I read, brought back memories of Customer Engagement Score. What is Customer Engagement Score? Simply put, customer engagement score is a magic number that helps you understand how engaged are your customers with your brand.Keeping a tap on the customer engagement score helps you not only to identify unhappy customers; but also come up with opportunities of enhancing their experience […..]

Services Business

Creating WOW-making Services Businesses

December 5, 2016 Vijay Sankar 0

Often we see debates on whether Product Marketing and Services Marketing is same of entirely different. While they share many thoughts, I believe services marketing is essentially heavily dependent on how the services is managed — how you manage your services is how you market or build the brand for your service. The Gap Model This is perhaps THE framework when it comes to services management. Proposed by Parasuraman, Zeithaml and Berry in 1980’s, this model continues to derive its relevance even today. The beauty of this framework is that it opens our eyes of how various organizational functions play […..]