online_blunders

Just for Fun! Five Online Bloopers to learn from

October 26, 2016 Vijay Sankar 0

We come across online bloopers everyday in the internet – be it from individuals or brands. It not only lightens up your day; but also provide an opportunity to learn. Here is a quick compilation of five such bloopers. Have you come across similar ones…do share them as comments! Facebook What’s on your mind? Off-late Facebook has been trying hard to get what’s in your mind – based on your location, mood, and what not. I am sure you would have seen it prompting the use to share some common events like matches, celebrations and so on. Here is one such […..]

facebook_whatsapp

WhatsApp sharing data with Facebook – What does it mean?

October 16, 2016 Aparna Ramakrishnan 0

In August, WhatsApp users met with a shock when the app’s Terms and Conditions of data usage was changed to be shared with its parent company – Facebook. That means your phone number may henceforth be used by Facebook for various purposes. This created lots of aha-aha s among the public. Message forwards asking to unchecked the option immediately were sent across groups and personal chats; I believe most of us would have made that change as well! Today, let’s quickly think about what these changes mean to a marketer as well as the end user? Facebook Ad Targeting Most […..]

Marketing_Attribution

What is Marketing Attribution? A quick overview

October 11, 2016 Vijay Sankar 0

These days, digital marketing and analytics is ingrained in every organization’s marketing blood. Every day, a new channel, platform or vendor pops up in this domain providing a niche offering. A digital marketer is daunted with the task of understanding the relevance of each of these channels to include in her marketing strategy. You may think that, once the right channels are identified and included in the plan; everything is set. Unfortunately it’s just the beginning. Considering the fact that each of these channels or vendors report their own conversions metrics; the marketer is faced with the challenge of getting […..]

Coming Soon _ BuLite_New

Which Coming Soon Plugins to use for WordPress?

September 21, 2016 Vijay Sankar 0

Whether you are launching a new WordPress site, revamping the existing one; it’s always better to have a teaser type page shown up. Publishing a single pager introducing the offering or website is also a typical launch promotion technique. This can be approached in two ways – either install a single page theme while you are developing or revamping the website or use a coming soon plugin that will hide the content and just show a single page teaser. Benefit of ‘Coming Soon’ themes is that they are easy to implement and customize extensively while you continue with the development […..]

GA_GTM_SearchConsole_Bing

Implementing essential analytics tools for WordPress

September 16, 2016 Vijay Sankar 3

Analytics – its everything when it comes to Digital Marketing! If you are setting up a blog or a website, it is important that you set up the analytics and measurement foundation effectively. Usually, Google Analytics and Search Console belong to this arsenal. Considering, we may have to implement multiple tracking tags for various objectives like analytics, A/B testing, advertising and more; its recommended to use a tag manager. Google Tag Manager is a free offering from Google that helps you meet this objective. In this blog post, let’s see how to get these three implemented for your new WordPress […..]