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Negative Emotions as Advertising Themes to break the Clutter [Repose Mattress]

October 7, 2016 Vijay Sankar 0

Advertisements are meant to attract, create an interest and make the audience to buy something. Advertising themes used varies depending on the product, brand and objective. Use of negative themes in commercials is rarely seen. In this edition of ‘Pick of the Week’, we will explore a new brand utilizing a negative theme (Obituary/Death) in its TV commercials – Repose Mattresses. Indian Mattress Industry Before diving into the commercials of Repose Mattress, let’s quickly have a look into the Indian Mattress Industry. It is one of the most unorganized sectors with perhaps less than 25% in the organized sector. The […..]

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Vinayak Lohani – A man who dedicated his life for child welfare

October 1, 2016 Vijay Sankar 1

While browsing through the new additions in Google Talks, I noticed one by Vinayak Lohani, the founder of Parivaar an NGO for Child Education. This brought me back, the memories of Social Entrepreneurship classes at IIM Bangalore and interactions with him. This blog post is a culmination of few notes back from those days and the Google Talk. A path, different from the usual brain drain Vinayak Lohani is a simple man with few words and wonderful actions! As an elite member of the esteemed group – IIT-IIM alumni; one would expect him to be sitting at some corner office in the US heading […..]

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How well do the TV Commercials of Renault KWID and Mahindra KUV100 communicate their message?

September 26, 2016 Vijay Sankar 0

Since late last year, we have seen a new segment emerging in the automobile sector – micro-SUVs. Today, let’s look into the TV commercials of two of the micro-SUV offerings – Renault KWID and Mahindra KUV100. While it is arguable, whether these two belong to the exact segment or if we can even compare it; I think, we can consider these to be on similar segments of micro-SUVs. Renault launched and popularised the micro-SUV concept in India with its launch of KWID in late 2015. At that time, this was perhaps the most talked-about launch because of its price range […..]

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Which Coming Soon Plugins to use for WordPress?

September 21, 2016 Vijay Sankar 0

Whether you are launching a new WordPress site, revamping the existing one; it’s always better to have a teaser type page shown up. Publishing a single pager introducing the offering or website is also a typical launch promotion technique. This can be approached in two ways – either install a single page theme while you are developing or revamping the website or use a coming soon plugin that will hide the content and just show a single page teaser. Benefit of ‘Coming Soon’ themes is that they are easy to implement and customize extensively while you continue with the development […..]

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Implementing essential analytics tools for WordPress

September 16, 2016 Vijay Sankar 3

Analytics – its everything when it comes to Digital Marketing! If you are setting up a blog or a website, it is important that you set up the analytics and measurement foundation effectively. Usually, Google Analytics and Search Console belong to this arsenal. Considering, we may have to implement multiple tracking tags for various objectives like analytics, A/B testing, advertising and more; its recommended to use a tag manager. Google Tag Manager is a free offering from Google that helps you meet this objective. In this blog post, let’s see how to get these three implemented for your new WordPress […..]

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Flipkart Assured against Amazon Prime – how do they stack up?

September 14, 2016 Vijay Sankar 5

The Trio in Indian eCommerce market – Flipkart, Amazon and Snapdeal have been trying hard to not only keep its market share, but also get an additional pie out of it. In fact, the Indian companies, Flipkart and Snapdeal have been struggling to keep their game up against the giant, Amazon. In a market that goes behind discounts and offers, these eCommerce giants are trying to vow prospective customers with an additional offering – premium services that offers various additional features such as faster delivery, guaranteed quality and access to exclusive deals. If we rewind a bit, before these premium services, it […..]