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Strengths Finder 2.0 by Tom Rath (Book Review)

January 27, 2017 Vijay Sankar 0

A lot of discussions and research is available on how to find one’s strengths and weaknesses. Most of the authors focusses on improving your weaknesses. From schools to interviews, strengths and weaknesses are a topic. Another school of thought vouch for working on your strengths rather than weaknesses. In this blog post, we review such a book – Strengths Finder 2.0 by Tom Rath. About Tom Rath Tom is a consultant in the domain of employee engagement and leadership. I think most of his acclaimed work were done while he was associated with Gallup. Interestingly, most of this thoughts and […..]

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Do Freemium models always succeed? Find Out!

January 18, 2017 Vijay Sankar 0

Pricing Strategy classes at B School usually touch upon Freemium models as a pricing model. This is a model that has become relevant perhaps in the last decade or so. The advent of mobile apps and Software as a Service  (SaaS) model getting more prevalence, the concept of Freemium has become an important strategy to evaluate. I believe we can consider freemium models as an extension of what we used to  call in new product development – prototype. Essentially freemium model is an extension of this concept. Technology has enabled ‘providing for free and test the market ‘ easier to […..]

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Reminiscence of Dow Theory

January 17, 2017 Vijay Sankar 0

If you watch any business channels like CNBC, ET Now etc. or read financial newspapers; I am sure you would have stumbled upon stock market analysts discussing about which stock is going to skyrocket, which is going tumble and so on. If you go a level deeper, you would have heard jargons like support, resistances, momentum, and so on. I think, these analysis are addictive especially if you like numbers, ratios and charts. Since I had burnt lot of cash and time on this in the past, I have been keeping away a bit from this. However after seeing the tenth […..]

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A short road trip to Wayand from Kochi

January 16, 2017 Vijay Sankar 0

During the weekend of Christmas, we decide to have a quick trip to Wayanad from Kochi. It was the first trip of our 10 months old little angel. Though we were bit nervous;at the end she enjoyed the most 🙂 Since we were also accompanied by our parents, it was a bit less-adventurous journey. Soochipara Waterfalls We started at around 6AM; took North Paravur route instead of the usual Alwaye-Thrissur route. We had booked at Best Western Plus Ekobarn around 2PM. We decided to cover Chembra side. Since it was already evening, we could see only Soochipara Waterfalls. Meenumutty falls […..]

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Pomodoro Technique for Effective Time Management

January 12, 2017 Vijay Sankar 0

I am sure all of us will be interested in getting some extra time each day. Today’s new learning was about one such technique. Pomodoro technique is a time management cum concentration improvement technique. As you will learn, it’s a simple and easy technique with no sophistication associated with it. The Technique Pomodoro technique was developed by a software engineer named Francesco Cirillo. Essentially the technique is to do one thing at a time timed for 25 minutes and keeping away any distractions whatsoever. You pick up a task in hand, start a timer for 25 minutes and start doing […..]

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Humorous Ads – Do they have better brand recall?

January 11, 2017 Vijay Sankar 0

Humor as an advertising theme is a time tested one. The biggest challenge of picking up and executing humorous ads is in its inherent possibility of alienating viewers. For example – though no pun indented, if the advertisement mock at some sector or demographics, it may fail (for example, Flipkart Assured commercial showcasing Gurkhas as watchmen) Curating the ad in the right way will result in attractiveness and better recall. Humor as a theme has couple of advantages It can attract all if done right The length of ads could be optimized The re-call factor and psychological connection with the brand […..]

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Death bed Scene (Writing your own obituary)

January 10, 2017 Vijay Sankar 0

Picturing yourself in your deathbed is a typical suggestion many self-help books put forth. Essentially, the authors ask you to picture yourself that you are nearing your last few minutes of life and ask to imagine what others would like to remember you for. An alternate suggestion is around obituary remarks. Life coaches ask you to think about what you want others to think about you or remember about you when you are no more there. Such an exercise is overused to an extend that it has become a cliché. Based on some reading, this is how to go about […..]

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Happiness at Work by Srikumar Rao (Book Summary)

January 9, 2017 Vijay Sankar 0

Professor Srikumar Rao is a well-known professor in Business and Leadership. He is acclaimed for work on what makes successful leaders and also the author of Are You Ready to Succeed. It’s also boasted that one of his courses has started the practice of alumni group of its own! In this blogpost, we will review one of his book – Happiness At Work. I am sure the title is very catchy especially those who are dreading to go to work every morning! About Author An IIM Ahmedabad graduate, Prof. Rao did he PhD in Marketing from Columbia Business School. Later […..]

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Dog Stocks based on S&P BSE Sensex Index

January 6, 2017 Vijay Sankar 0

Yesterday, we discussed about a stock picking strategy called dogs of dow or dog stocks (understanding dog stocks). Today, I decided to extend this for S&P Sensex index. As mentioned in the post, dog stocks are the top ten in the index. If we just look at the highest dividend yield, most of them are Navaratna companies. Dogs of Sensex Index The Dog stocks of S&P BSE Sensex are Coal India, O N G C, ITC, Infosys, Hero Motocorp, Bajaj Auto, Tata Steel, NTPC,ICICI Bank, and Hind. Unilever We can either calaculate P/E ratios from company’s performance reports or from […..]

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Understanding Dog Stocks

January 5, 2017 Vijay Sankar 1

While browsing through some ET articles, came across this article on Dog Stocks. This is the first time I heard that term. Upon further noodling this was the learning for the day 🙂 What are Dog Stocks? Dog stocks, originally called Dogs of the Dow is a stock picking principle which follows the idea of selecting ten Dow Jones’ stocks with dividend component as the highest fraction of their price. It was first popularized by Michael Higgins. The key component is that the selection needs to happen on an annual basis. In his original proposition, Higgins selects 10 out of […..]