CMTO

Latest unicorns – Chief Marketing Technologists

March 16, 2017 Vijay Sankar 1

It was Gartner and HBR who formalized the role of Chief Marketing Technologist in 2014. Three years hence, I think this is a role still evolving; and in the early stages. It is now a well-known fact that the impact of technology on marketing and advertising is enormous.What is more key is the fact that, technology enables a marketer to personalize the message, segment better and reach the optimal set of prospective customers. Invasion of Technology over Marketing A recent report from emarketer indicates that marketers are increasingly using technology to better understand customers and needs. At the same time, […..]

scrum_bookreview

Book Review – Scrum by Jeff Sutherland

March 2, 2017 Vijay Sankar 0

Follow my blog with Bloglovin Recently read a book titled Scrum, The Art of Doing Twice the Work in Half the Time by Jeff Sutherland. I think this is the most self-praising book I have ever read! About Jeff Sutherland As you might know already; Jeff Sutherland is one of the celebrated Software Professionals and co-creator of Scrum as a formal software development process. He is also one of the members who create The Agile Manifesto. A veteran US Military commander; a doctor and finally a software development professional; Jeff has contributed a lot across industries. About Scrum Scrum is […..]

Understanding Safe Withdrawal Rate

February 2, 2017 Vijay Sankar 0

Since it’s the beginning of a new year, everywhere I see only resolutions, plans, outlooks and so on. This is also that period during which financial media cover lot of investment strategies for 2017. While reading one of such personal finance article, came across a term called Safe Withdrawal Rate (SWR) What is Safe Withdrawal Rate? Most of the personal finance literature focus on where to invest and how to build an optimal portfolio. Safe Withdrawal Rate (SWR) is common term used from retirement planning context. Put in simple terms, Safe Withdrawal Rate is nothing but a percentage of your […..]

The Content Code Book Review

Book Review – The Content Code by Mark Schaefer

February 1, 2017 Vijay Sankar 0

Last weekend, picked up a new book to read and it was one of the quickest books I read recently. The Content Code written by Mark Schaefer is one of the most read and suggested book in the content marketing. There were many easy takeaways, learning and thought-provoking ideas from this book. In this post we will review few of them. About Mark Schaefer I think, Mark doesn’t need any introduction. Mark is one of the pioneers in content marketing and social media. He has written many other books like Return on Influence, Social Media Explained, The Tao of Twitter […..]

strengthsfinder20

Strengths Finder 2.0 by Tom Rath (Book Review)

January 27, 2017 Vijay Sankar 0

A lot of discussions and research is available on how to find one’s strengths and weaknesses. Most of the authors focusses on improving your weaknesses. From schools to interviews, strengths and weaknesses are a topic. Another school of thought vouch for working on your strengths rather than weaknesses. In this blog post, we review such a book – Strengths Finder 2.0 by Tom Rath. About Tom Rath Tom is a consultant in the domain of employee engagement and leadership. I think most of his acclaimed work were done while he was associated with Gallup. Interestingly, most of this thoughts and […..]

freemium_models

Do Freemium models always succeed? Find Out!

January 18, 2017 Vijay Sankar 0

Pricing Strategy classes at B School usually touch upon Freemium models as a pricing model. This is a model that has become relevant perhaps in the last decade or so. The advent of mobile apps and Software as a Service  (SaaS) model getting more prevalence, the concept of Freemium has become an important strategy to evaluate. I believe we can consider freemium models as an extension of what we used to  call in new product development – prototype. Essentially freemium model is an extension of this concept. Technology has enabled ‘providing for free and test the market ‘ easier to […..]