Understanding Safe Withdrawal Rate

February 2, 2017 Vijay Sankar 0

Since it’s the beginning of a new year, everywhere I see only resolutions, plans, outlooks and so on. This is also that period during which financial media cover lot of investment strategies for 2017. While reading one of such personal finance article, came across a term called Safe Withdrawal Rate (SWR) What is Safe Withdrawal Rate? Most of the personal finance literature focus on where to invest and how to build an optimal portfolio. Safe Withdrawal Rate (SWR) is common term used from retirement planning context. Put in simple terms, Safe Withdrawal Rate is nothing but a percentage of your […..]

The Content Code Book Review

Book Review – The Content Code by Mark Schaefer

February 1, 2017 Vijay Sankar 0

Last weekend, picked up a new book to read and it was one of the quickest books I read recently. The Content Code written by Mark Schaefer is one of the most read and suggested book in the content marketing. There were many easy takeaways, learning and thought-provoking ideas from this book. In this post we will review few of them. About Mark Schaefer I think, Mark doesn’t need any introduction. Mark is one of the pioneers in content marketing and social media. He has written many other books like Return on Influence, Social Media Explained, The Tao of Twitter […..]

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Strengths Finder 2.0 by Tom Rath (Book Review)

January 27, 2017 Vijay Sankar 0

A lot of discussions and research is available on how to find one’s strengths and weaknesses. Most of the authors focusses on improving your weaknesses. From schools to interviews, strengths and weaknesses are a topic. Another school of thought vouch for working on your strengths rather than weaknesses. In this blog post, we review such a book – Strengths Finder 2.0 by Tom Rath. About Tom Rath Tom is a consultant in the domain of employee engagement and leadership. I think most of his acclaimed work were done while he was associated with Gallup. Interestingly, most of this thoughts and […..]

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Do Freemium models always succeed? Find Out!

January 18, 2017 Vijay Sankar 0

Pricing Strategy classes at B School usually touch upon Freemium models as a pricing model. This is a model that has become relevant perhaps in the last decade or so. The advent of mobile apps and Software as a Service  (SaaS) model getting more prevalence, the concept of Freemium has become an important strategy to evaluate. I believe we can consider freemium models as an extension of what we used to  call in new product development – prototype. Essentially freemium model is an extension of this concept. Technology has enabled ‘providing for free and test the market ‘ easier to […..]

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Reminiscence of Dow Theory

January 17, 2017 Vijay Sankar 0

If you watch any business channels like CNBC, ET Now etc. or read financial newspapers; I am sure you would have stumbled upon stock market analysts discussing about which stock is going to skyrocket, which is going tumble and so on. If you go a level deeper, you would have heard jargons like support, resistances, momentum, and so on. I think, these analysis are addictive especially if you like numbers, ratios and charts. Since I had burnt lot of cash and time on this in the past, I have been keeping away a bit from this. However after seeing the tenth […..]

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A short road trip to Wayand from Kochi

January 16, 2017 Vijay Sankar 0

During the weekend of Christmas, we decide to have a quick trip to Wayanad from Kochi. It was the first trip of our 10 months old little angel. Though we were bit nervous;at the end she enjoyed the most 🙂 Since we were also accompanied by our parents, it was a bit less-adventurous journey. Soochipara Waterfalls We started at around 6AM; took North Paravur route instead of the usual Alwaye-Thrissur route. We had booked at Best Western Plus Ekobarn around 2PM. We decided to cover Chembra side. Since it was already evening, we could see only Soochipara Waterfalls. Meenumutty falls […..]