WhatsApp sharing data with Facebook – What does it mean?

October 16, 2016 Aparna Ramakrishnan 0

In August, WhatsApp users met with a shock when the app’s Terms and Conditions of data usage was changed to be shared with its parent company – Facebook. That means your phone number may henceforth be used by Facebook for various purposes. This created lots of aha-aha s among the public. Message forwards asking to unchecked the option immediately were sent across groups and personal chats; I believe most of us would have made that change as well! Today, let’s quickly think about what these changes mean to a marketer as well as the end user? Facebook Ad Targeting Most […..]