learning_of_the_day

How do tools get demographics data?

August 21, 2017 Vijay Sankar 0

Most of the analytics tools these days provide some form of demographics data; be it age, interest area etc. Have you ever wondered how these platforms get the details (even if it is ballpark)? Pixels, Cookies, Cookie Pool Often, two methods are used to identify these details – first one, a direct lookup built based on cookie pools (for example DoubleClick cookie pool in the case of Google Analytics) and the second one being a probabilistic method (based on your IPs or extrapolating online behavior. The next obvious question would be; even then, how some of these tools are able […..]

Purohit Thali

Two Day Trip (Shirdi – Nashik – Pune) – A Travelogue

June 1, 2017 Vijay Sankar 0

We went on a quick trip to Western part of India; specifically to Shirdi. Though visiting Shirdi was our primary goal, we decided to spend time visiting Nashik and a bit Pune. With a baby, that’s all what we could cover in four days from Kochi. Our flight from Kochi to Pune was on a Friday afternoon. We decided to directly goto Shirdi. We reached Shirdi by around 9 in the night. Shirdi It was my visit to Shirdi. We were barely on time to attend the night Aarti. There are two main aartis in a day. Kakad Aarti at […..]

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Book Review- Dead Companies Walking by Scott Fearon

May 27, 2017 Vijay Sankar 0

A career in the likes of Private Equity, Venture Capital or Hedge Funds is a dream for many MBAs and students in Finance domain. Not only students, but also professionals look forward to reading books and resources on their domain to learn, understand and improve how they approach the work. Dead Companies Walking: How a Hedge Fund Manager finds Opportunity in Unexpected Places  by Scott Fearon is one such book to look forward to. About Scott Fearon Scott Fearon is the president of Capital Crown Management, an investment management / hedge fund firm. With over 39 years of experience in the financial […..]

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Back to Basics – How to effectively organize a paid search account

April 24, 2017 Vijay Sankar 0

In the last post, we briefly touched on the various match types available in Google AdWords and Bing Ads. In this blog post, we will review some of the best practices in account organization. As you may know a typical account structure looks like below. Most of you will have only single account structure and use campaigns to differentiate between goals. Most of the brands I have worked with use effectively match types and ad group separation effectively to — Understand which keywords are performing better in terms of CTR and conversions Understand the optimal bid rate to provide Customize […..]

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Back to Basics – Understanding match types in paid search marketing

April 20, 2017 Vijay Sankar 0

If keyword planning is the foundation pillar of paid search marketing; organizing them into ad groups effectively is a structural requirement. In this blog post, we will be looking into some of the best practices around how to effectively group keywords in ad groups and use match types efficiently. Let’s begin by going through the basics of match types first. Keyword match type essentially tells the search engine about how close the ads to keyword relationship should be. Depending on the search engine, there could be different types of match types like broad, exact and so on. Let’s try to […..]

CMTO

Latest unicorns – Chief Marketing Technologists

March 16, 2017 Vijay Sankar 1

It was Gartner and HBR who formalized the role of Chief Marketing Technologist in 2014. Three years hence, I think this is a role still evolving; and in the early stages. It is now a well-known fact that the impact of technology on marketing and advertising is enormous.What is more key is the fact that, technology enables a marketer to personalize the message, segment better and reach the optimal set of prospective customers. Invasion of Technology over Marketing A recent report from emarketer indicates that marketers are increasingly using technology to better understand customers and needs. At the same time, […..]

Internet of Things – Implementations for a Better India

March 12, 2017 Prashanth Thimmavajjala 2

Internet of things(IOT) is kind of new, happening and there is a whole lot of buzz around it. According to Gartner, Internet of things is the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or external environment. It is in simple terms multiple sensors installed on various objects/devices/things that would collect data on specific parameters that can be later used for decision-making or controlling the devices. Many big companies have put their hat in the ring for Internet of Things. Companies like Intel, Cisco, Microsoft, Oracle, IBM to name a […..]

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Book Review – Scrum by Jeff Sutherland

March 2, 2017 Vijay Sankar 0

Follow my blog with Bloglovin Recently read a book titled Scrum, The Art of Doing Twice the Work in Half the Time by Jeff Sutherland. I think this is the most self-praising book I have ever read! About Jeff Sutherland As you might know already; Jeff Sutherland is one of the celebrated Software Professionals and co-creator of Scrum as a formal software development process. He is also one of the members who create The Agile Manifesto. A veteran US Military commander; a doctor and finally a software development professional; Jeff has contributed a lot across industries. About Scrum Scrum is […..]

Understanding Safe Withdrawal Rate

February 2, 2017 Vijay Sankar 0

Since it’s the beginning of a new year, everywhere I see only resolutions, plans, outlooks and so on. This is also that period during which financial media cover lot of investment strategies for 2017. While reading one of such personal finance article, came across a term called Safe Withdrawal Rate (SWR) What is Safe Withdrawal Rate? Most of the personal finance literature focus on where to invest and how to build an optimal portfolio. Safe Withdrawal Rate (SWR) is common term used from retirement planning context. Put in simple terms, Safe Withdrawal Rate is nothing but a percentage of your […..]